• Cardiac refers to the heart. Arrest means stop. Sudden cardiac arrest is the sudden and unexpected loss of heart function (heart stops beating) (1)

  • In Canada, 35 000 to 45 000 people die of sudden cardiac arrest each year (2)

  • Sudden cardiac arrest occurs with a frequency of roughly 1 per 1000 people 35 years of age or older per year (3)

  • The survival rate of victims (outside of a hospital) is approximately 5% (4,5)

  • Almost 85% of all cardiac arrest occur in homes and public places and 35% to 55% are witnessed by a family member, co-worker or friend (6)

  • Unfortunately, the majority of people witnessing cardiac arrest do not perfom CPR (4,5)

  • Once the heart stops pumping, seconds count. For every minute that passes without help, the chance of surviving a cardiac arrest drops by 10%. But if you know how to respond, the odds of survival and recovery can increase by 30% or more (4)

  • Up to 40 000 cardiac arrests occur each year in Canada. That's 1 every 13 minutes (8)

  • For every minute that defibrillation is delayed during a cardiac arrest the chance of survival drops by 7-10% and rescusitation is rarely successful beyond 10 minutes (9)


  • Cardiopulmonary Resuscitation (CPR) is an emergency procedure to restore blood flow to someone suffering cardiac arrest, keeping the victim alive until advanced medical care arrives (1)

  • Conventional CPR involves chest compressions (pushing down hard and fast on the centre of the chest) and artificial respiration (rescue breathing or mouth-to-mouth breaths) in order to provide oxygen to essential organs such as the heart and brain (1)

  • Clinical studies have shown that CPR can help improve survival rates. CPR is the best treatment that a cardiac arrest victim can receive until a defibrillator and advanced medical care arrives (7)

  • CPR training teaches Canadians how to recognize the signs of a heart attack and cardiac arrest, how to react and how to provide CPR greatly improving a person's chance of survival (1) 

  • The chance of surviving is doubled when early CPR is used in combonation with an automatic external defibrillator (AED) (10)  This is a device used to get a heart back to its natural rhythms by delivering an electric shock to the heart during a cardiac arrest (1)

* For more information please visit  www.heartandstroke.ab.ca *


1.  Heart and Stroke Foundation of Canada (2010, October). Cardiopulmonary Resuscitation (CPR). Retrieved from: http://www.heartandstroke.com/site/c.iklQLcMWJtE/b.4677141/k.3F2F/Position_Statements_Cardiopulmonary_Resuscitation_CPR.htm#.V7D1_pDCAqA.email.

2. Gardiner, Martin J., Leather, Richard and Teo, Koon, The Prevention of Sudden Death from Ventricular Arrythmia, Chapter 1, Epidemiology, Canadian Cardiovascular Society, 1999.

3, Hazinski MF, Markenson D, Neish S et al. American Heart Association Scentific Statement: Response to Cardiac Arrest and Selected Life-Threatening Medical Emergencies. Circulation 2004; 109:278-291.

4. Robertson, RM (Editorial). Sudden death from cardiac arrest- improving the odds. New England Journal of Medicine 2000; 343(17): 1259-60.

5. Culley LL, Rea TD, Murray JA, Welles B, Fahrenbruch CE, Olsufka M, Eisenberg MS, et al. Public access defibrillation in out-of-hospital cardiac arrest- A community based study. Circulation 2004;109:1859-1863

6. Vaillancourt C, Steill IG, Canadian Cardiovascular Outcomes Research Team. Cardiac arrest care and emergency medical sergices in Canada. Canadian Journal of Cardiology 2004;20(11):1081-90.

7. International Liaison Committee on Resuscitation (ILCOR). Guidelines 2000 for Cardiopulmonary Resuscitation and Emergency Cardiovascular Care. Part 4: Automated External Defibrillator: Key link in the chain of survival. Circulation 2000;108(Suppl 2):160-176.

8.Robertson R.M. (Editorial). Sudden Death from Cardiac Arrest- Improving the Odds, New England Journal of Medicine, October 26th 2000.

9. Health indicators 2010 report. http://secure.cihi.ca/cihiweb/products/Healthindicators2010_en.pdf.

10. Hospital Morbidity Database (HMDB), 2012-2013, Canadian Institute for Health Information. 

MARTIN & BONNIE DANSEREAU- Hello!  We are Martin and Bonnie Dansereau, parents of Blaise and Maslyn.  We were both raised on farms south of Edmonton and are currently living on an acreage in Leduc County.  We own and operate a small trucking company and enjoy landscaping, decorating and overall put-sing.


MASLYN DANSEREAU-Hi!! I'm Maslyn, Martin and Bonnie's youngest daughter. I am a psychiatric nurse and currently work at the Royal Alexander Psych Emerg. In my spare time you'll find me with my animals. I'm also known as the "horse girl"or the "crazy cat lady" of the family. 

BLAISE, MICHAEL & TOREN SMITH- Hi There! We're the Smith's. I'm (Blaise), Martin and Bonnie's oldest daughter. Michael is my husband and Toren is our son. I am an RN and have worked at the Stollery Childen's Hospital in the Pediatric Operating Room since 2008. Michael is in sales and works at Roofmart. Toren is busy being a toddler, learning lots- ABC's, and 123's! In our spare time you'll find us tinkering on house projects and running after our goose -Toren!

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  • TBA for 2017 campaign


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We look forward to seeing you!

On Friday, January 15, 2016, our lives changed forever. That night at approximately 8:00pm Dad collapsed into full cardiac arrest at home. With the quick thinking of Mom and skills of my sister Maslyn, they kept Dad alive, all on their own, for approximately 20 minutes by calling 9-1-1 and performing CPR. We would later learn that evening that his collapse was due to a major assymptomatic heart attack. We would also learn that without that quick thinking and CPR skill, Dad would not be alive. His heart attack was severe enough that he was not meant to survive it.  We heard this statements on a daily basis from all medical staff looking after Dad through his recovery at the Mazankowski Heart Institute. 


Some time after Dad's recovery we sat down as a family and  began to come to terms with what life would be like had Mom and Maz not known what to do. We couldn't imagine the thought of living life feeling like there was something you could've done but didn't know how to. We knew we needed to help change that. And thus the start of "It Could Be You"! CPR is a skill that saves lives and we are living proof.




'It Could Be' your ...Grandma

'It Could Be' your... Husband

'It Could Be' your... Son

'It Could Be' your... Teammate

'It Could Be' your... Neighbour

'It Could Be' your... Granddaughter

'It Could Be' a...complete Stranger

'It Could Be'... YOU!


The need to know the steps of CPR can arise at any time, any day, any where for anyone


"It Could Be You" is a CPR/AED orientation campaign dedicated to teach the public the steps of CPR as well as how to operate an AED. This campaign was started by the Dansereau/Smith family who were recently affected by the importance of knowing CPR. Please join them along with the Heart & Stroke Foundation in this effort at their

2nd Annual CPR/AED Campaign!

Date and time to be annouced for 2017 campaign